Loss of cheek volume

What is loss of cheek volume?

The even distribution of volume in our facial skin when we are young helps it to look attractive. The key features of a younger looking face can be clearly seen as part of the ‘triangle of beauty’ – high cheekbones, full jowls, smooth skin and a defined jawline. These features combine to create a face shape and structure that is wider as the top, tapering down to the narrowest point at the chin. The over-all look is relaxed and positive. As we get older the elasticity and collagen starts to break down causing areas such as the cheeks to appear gaunt or flat.